Carnivalia Logo Process
Carnivalia
Brand Mark, 4.25" x 11" Door Hanger
A brand mark was required for a carnival themed resort company
that reflected their values of whimsy, entertainment, and service.
Inspiration was taken from vintage circus posters and imagery, and
an abstract direction was taken to develop a logo that stays true to
the hotel’s values while remaining visually digestible against the
chaos of the brand.
Carnivalia Brand Guidelines
Carnivalia
8" x 8" Brand Guide Booklet
Transforming Carnivalia’s brand identity into a brand guidelines
booklet meant turning established elements into a design that was straightforward and easy to understand. Using a simple structure,
type hierarchy, and staying true to the brand standards themselves,
a guide was developed that ensures a clear understanding of
Carnivalia’s design requirements.
Carnivalia Brand Package
Carnivalia
8.5" x 11" Letterhead, 4.125" x 9" Envelope, 2" x 3.5" Business Card
This resort chain was in need of a useful business package. The color palette and elements of the company’s brand were carried over, and simple type and graphics such as circus tent silhouettes were selected to create a clean and handy business package that stays recognizable and consistent with the resort’s theme.
