Throwback Subscription Box
The Farmers Market at MHCC
4" x 16.5" x 13" Mailable Box, Themed Insert, 4" x 6" Info Card
A new subscription box company with the goal of delivering monthly nostalgic collectibles to subscribers required some retro branding to make them stand out. Bold colors and funky shapes were utilized to develop a box design that encapsulates the nostalgic feeling of an 80s childhood, and elicits excitement upon its monthly arrival.
Throwback Merchandise
Throwback Box
2.5" x 3.5" Cards, 2" x 3" x 3.6" Card Box, 2.25" Buttons
This subscription box contains illustrated merchandise that changes by theme each month. For the December 2025 roll out, a “Creature’s from Another Planet” theme was chosen to highlight four beloved aliens of the 1980s in a simple style for wide applicability. These illustrations became four pack card and button sets so they could be kept as collectable items after each launch.
Throwback Logo Process
Throwback Box
Brand Mark
A brand mark was required for this retro subscription box company that reflected their values of community and experience. By working with iconography that reflected pop culture of the 80s and other past decades,
a boxy, 3D look was adopted in developing a logo that makes the theme of
the subscription box and its contents quickly understandable
and visually intriguing.
Throwback Brand Guidelines
Throwback Box
8" x 5" Brand Guide Booklet
Transforming Throwback Box’s identity into a brand guidelines
booklet required translating all established elements into an easy to read reference. By using a small book size, page organization, and staying true to the brand standards themselves, a print affordable guide was developed to ensure a deep understanding of the brand’s design requirements.
Throwback Brand Package
Throwback Box
8.5" x 11" Letterhead, 4" x 9.5" Envelope, 2" x 3.5" Business Card
Continuing with the pixelated elements and consistent colors of the company’s brand, select components were adapted into a matching business package that holds the same nostalgic flair as the box without overwhelming the space. This ensures that the set is functional and ready for easy daily use.
